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Real Estate Blogging, Web 2.0, Technology, News & Opinion For Realtors
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Mike's corner explores the world of real estate blogs, social media, technology, business models, news and opinion. For Realtors and Real Estate Professionals.
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Podcast: Heather Fernandez VP Marketing - Trulia
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Community is The Core of CoRE
 It's hard to believe there have been 105 CoRE posts. This week's host, Toby Boyce posted earlier this evening on Twitter (@realtortoby) that He thinks that CoRE may have "jumped the shark" due to the amount of traffic to his blog as compared to his original CoRE hosting experience. I don't think that's entirely the case, but I do think those involved with the CoRE community as a whole have become busy and maybe a little complacent in their support and promotion. I will be the first to admit I am guilty recently of not writing posts like this one to draw attention to the weekly CoRE. The submission that I made this week was also my first in months. To top it off I fell behind in our volunteer duty of updating the podcast feed of CoRE audio interviews, which are actually very popular. I've taken care of the update and even decided to create the podcasts in an enhanced format. In the future I will be adding chapter markers that will make listening to the podcasts more enjoyable along with graphics and hyperlinks designed to draw a little more attention and traffic to the host via iTunes.
So, if you're a Carnival of Real Estate fan, help the community out by writing a CoRE link post once in a while, make sure you have it in your blog roll, and please submit your best stuff every week. I think the most important thing to consider is your role as a host and your responsibility to showcase the best of the best in the RE.net. That's kind of hard to do if you don't have enough to choose from. CoRE is one of the few community based efforts without a bigger corporate agenda and exists in a completely transparent fashion. If you look at the CoRE site you will find nothing in the way of self promotion for the founders and hosts. Zillow has put a lot into it in the way of resources (Including a great redesign just a couple of weeks ago). There are a number of extremely successful and popular blogs in the RE.net that have received a tremendous boost, or even been put on the map because of CoRE. This blog owes a great deal of it's success to CoRE and that's why I am stepping up to help make sure it continues to do it's chartered duty, expose the best of the best in the RE.net to the rest of the world!
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Scouts of The New Frontier: Social Stewards & Custodians of Community
 The new frontier......social media. The full impact and role it will play in the future of business may not be clear for some time but it's a forgone conclusion that, at some point, you're going to need a strategy. You may even find yourself in need of a person dedicated to the effort of implementing and maintaining that strategy. Still not convinced? It's pretty easy to tell when something new is eventually going to take a mainstream role in business. It always starts with the consultants. It's hard to imagine how many shingles are hung (or changed) every day that say "Social Media Consultant". What's more intriguing are the number of positions within companies that are dedicated to the effort of being the bridge between companies and the people who speak about them in the "Socnets". The titles are just as creative as the people that fill the roles. Social Media Guru and Social Media Ninja are the monikers given to just two of the people I know in these positions. Whether you're an individual or a corporation, I can imagine how hard it would be justify a dedicated effort that, on the surface, seems like no more than talking to people online and at conferences. Opportunity exists at so many levels within communities and social networks that, given the proper skill set, this liaison could well become as critical as any c-suite exec.
I'm actually a lot like many old school business decision makers when it comes to Web 2.0 style tools that are supposed to be the next big thing. I'm pretty good at spotting opportunity that exists outside the fringes of conventional wisdom. I love looking at things that are disruptive as a means of improving or creating new things. The old school part kicks in because I look at everything with a skeptical eye when I first see it. I will openly admit that it took me longer than it should have to snap to the broader potential that exists with Twitter because I couldn't get past the thought of wondering why anyone would give a crap what I was eating for dinner. The tasks of keeping up with community and social media trends and platforms can be pretty daunting. Every day introduces something new to the realm of social media and community building and finding someone with the skills to separate the lemons from the lemonade should be on the mind of anyone with plans to grow a business into the future. Here are just a few of the things this person is going to need to be familiar with.
SMO - Social Media Optimization
Essentially this is a process that is dedicated to making sure the company is receiving as much exposure as possible through the Socnets including social bookmarking sites, video sharing destinations, wiki's, RSS aggregation sites, Digg and other social news sites, the wider blog community and more.
Social Media Metrics
Measuring the impact and return on investment in Social media efforts will eventually become an integral part of an overall web strategy.
Reputation Management
Spotting potentially harmful trends or spotlighting successes with regard to a corporate image. Dealing with them quickly and transparently is critical to success.
I've spent over 2 years entrenched in the world of community and social spaces. Some of that time was spent scratching my head and asking myself what the hell I was doing wasting my time. In the end I have found it pays to investigate it all and run it through a filter until your social media mix is optimized to generate results.
So who are some of the people having an impact in their role as a community or social media manager? You've probably seen most of them at one point or another. Whether you're an individual struggling to find your sweet spot within social media or a business that is interested in expanding your horizons, here are few people that you can follow :
Rudolph D. "Rudy" Bachraty III - Trulia
One of the smartest moves Pete Flint made last year was to hire Rudy as their "Social Media Guru". Rudy comes to Trulia with a built in following from the RE.net blogosphere. I think it's a safe bet that Trulia sees their investment in Rudy as a crucial means of connecting to the agent and broker base.
 Twitter: @Trulia
 Facebook
David Gibbons & Drew Meyers - Zillow
Greg Swann aptly coined WWDGD, "What Would David Gibbons Do?" because he was so impressed with the way David handles himself when faced with the prospect of defending a Zillow position or diffusing an issue within the RE.net. One of David's roles within Zillow is to be the guy that bridges the gap between perception and reality with regard to their products. He does it very, very well. If you engage David for any period of time it becomes apparent that he is passionate and believes in his product, without reservation or trepidation of any kind. Drew has a similar role in making sure the development and tech community are aware of Zillow. It's important to Zillow that the developer community within the RE.net be exposed to opportnutiies to integrate Zillow's offerings. By maintaining efforts like the GeekEstate Blog and The Carnival of Real Estate, Drew is doing a tremendous job of social stewardship.
David Facebook
Drew
Twitter: @drewmeyers
Facebook
Daniel Rothamel - Community Manager - Inman News
One of the things you have to admire about Brad Inman is his ability to use his resources to surround himself with young, top notch talent. Daniel is another blogger who has created a high profile for himself through quality blogging. His personality is perfectly suited to the role and he demonstrated his talents well during the recent REBarcamp and Inman events by using Social media to help make sure that attendees were able to get the most out of their investments in the conferences.
Twitter: @realestatezebra
Facebook
I would have mentioned Jeff Turner , but his ubiquity is borderline scary :). The guy is everywhere and though he has become a great friend over the last year or so, I'm still not quite certain he is a human yet. Research continues.
 My company, MLBroadcast is pretty small. I'm the guy handles the social and community interaction. Even as we grow I will most likely maintain the role because I enjoy it so much. It helps me stay focused on the segment of our market that is most advanced. I can also filter ideas that I might think are the next big things through a group of people who are smarter than me and will tell me without reservation if I'm all wet. ( O.K. that's not really the truth. There's only room for one RE.net rock star and I am sick of Jeff getting more attention than me. :) All kidding aside, we've been able to build a strong branding effort through social media and community efforts. I certainly haven't done it alone and it has been a lot of work, but we can take pride in the fact that the strategy has paid off for us in more than one way.
There is a great deal more genuine interest in Web 2.0 tools at the Broker level recently, especially with Broker based, multi-author blogging. I think it's critical to find someone suited to the role to establish a strategy for social media and community that have tangible and varied goals attached to the effort. Those goals could be recruiting, retention, increased listings, competitive analysis, market anaylsis, .... you name it. Keep an open mind during the process. Realize that the results may take a while for portions of your efforts. Others not so much. Of the last 4 podcast interviews I have done, 2 of the companies profiled have already garnered new prospects and/or business from the exposure - exposure that cost them nothing more than about a half hour's time and a long distance phone call. I would characterize that as a pretty strong ROI.
So what are your thoughts? Do you think it's time to pay more attention to community and social media? Should you create a strategy for it or should you wait to see if it gets legs and play catch up later on? Maybe the LA Times killing their real estate section is just an isolated event.
*photo credit of me having fun with the Re.net crowd in S.F.: Jay Thompson
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Mike's Mic - With Giovanni Galluchi of Viewzi.Com
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Attention REBloggers: CREST Survey #2
The Center for Real Estate and Social Technologies (CREST) released the results of their first survey at REBarcamp recently and they revealed some interesting information about blogging within the real estate vertical (view the results here). The second survey delves a little deeper to find out which social media tools are being used to enhance blogging efforts. I think if CREST can get a good cross section of participation in these surveys it could go a long way toward helping the industry craft some meaningful educational and reference materials for beginning bloggers. Participants in the survey will be able to receive the executive summary when it is released. Deadline for this survey is on Aug 21st.
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