Inbound Marketing Methodology
Inbound marketing is the process of attracting the attention of your clients or customers with content that is relevant and has value. Visitors coming to the website are converted through Calls-to-Action and Landing Pages to leads. Those leads are nurtured through email and social nurturing to be closed as customers. Happy customers promote your products and services to attract more visitors to close the loop and get more leads.
Our experience with Inbound Marketing started when we became a Hubspot partner in 2012. Since then we’ve helped many businesses and other partners with their website and inbound marketing.
Online Sales Funnel
Top of the Funnel – Leads (awareness)
New visitors coming to the website are in the awareness stage of the buyer journey. They are looking for your business product and service and have found your website. We nurture these visitors further down the funnel is to get them to click on something (engage).
Middle of the Funnel – Prospects (consideration)
Once a visitor has been engaged via the content on your website they become a prospective customer. This applies when they are converted by filling in a form for an offer. These prospects are automatically entered into a contacts database for further nurturing.
Bottom of the Funnel – Customers (decision)
Through email marketing, social media nurturing and engagement we move the prospect further down the funnel to be closed as a customer.
Your website needs to have content for all stages of the buyer journey to keep visitors engaged and convert to a lead.
Get a Free Assessment
Get a free inbound marketing assessment. Simply fill out the form and we’ll get back to you within 48 hours with your report.
Your report will contain:
- Website grade for internet marketing
- Gap analysis in your inbound pipeline
- Sales funnel review