Pacific Rim Outpatient Surgery Center (PROSC) is a state-of-the-art outpatient surgery center that needed a modern refresh of their homepage that showcased their mission and services in a way that would draw site visitors through the buyer journey. They hired Softwired for a branding exercise and homepage redesign. We worked with them to identify their WHY (are you doing it), HOW (process) and WHAT (you do) and then laid the information out in a modern scrolling style home page with plenty of appealing visuals and calls-to action. We finished the page off with an About Us style section, testimonials for credibility and a catchall call-to-action button.
- Homepage redesign
At Softwired, we understand that sometimes it’s not necessary to take an all or nothing approach. The homepage is the gateway to the website and businesses can benefit greatly from a homepage redesign. We are proud of what we were able to accomplish for PROSC and know that it will deliver the kind of user experience their site visitors expect.
Here is the before and after: