Skyline Roofing (Bellingham, WA) partnered with Softwired to implement our AI SEO / GEO system. In 12 months, they achieved 10× growth in inbound leads in one year (calls + form submissions) and now dominate local keywords such as “Bellingham roofer” and “roofing company Bellingham,” among others.
Website: bellinghamskyline.com • Local contractor based in Bellingham, WA, serving Whatcom, Skagit, and Island Counties. Skyline Roofing
Client
Skyline Roofing & Construction — local, full-service roofing contractor in Bellingham, Washington, providing repair, replacement, and maintenance across northwestern WA. Skyline Roofing+1
Skyline Roofing & Construction: Bellingham's Local Roofing Contractor
Low non-brand visibility for core services and city terms
Inconsistent citations/NAP across directories
Underutilized Google Business Profile (GBP) and Q&A
Thin answer content on service/city pages; limited schema
No clean way to measure call-driven conversions
Solution: Softwired’s AI SEO / GEO Framework
Goal: Make Skyline’s expertise “answer-ready” and machine-understandable so Google/Maps/AI features can confidently cite and surface the brand.
1) Discover (Days 0–30)
Site, GBP, citations audit; competitor answer gap analysis
Built an Entity Map (Brand → Services → Locations → FAQs → Proof)
2) Structure (Days 0–60)
Implemented JSON-LD: Organization, LocalBusiness, Service, FAQPage, ImageObject
Wrote Answer Blocks (50–120 words) for high-intent questions (leaks, emergency repair, roof types, insurance)
Tight on-page pass: headings, copy refresh, internal links, image/alt, CTAs
3) Prove (Days 31–90)
GBP overhaul: categories, services/products, UTM, posts (2/mo), fresh photos, Q&A
Citation cleanup + expansion (Whatcom/Skagit/Island coverage mention aligns with their service areas). Skyline Roofing
Review velocity plan: request templates + response playbook
Local links/PR (suppliers, chamber, neighborhood features)
4) Distribute & Improve (Months 3–12)
Launched service & city pages (e.g., Bellingham roof repair/replacement)
Posted Answer Blocks to GBP; repurposed for social
Tracking: GA4, GBP Insights, GSC, call tracking; monthly iteration on gaps
Results (12 Months)
10× increase in inbound leads (calls + forms), per analytics & GBP
Keyword leadership: Consistent Top 3 visibility for high-intent local terms including “Bellingham roofer,” “roofing company Bellingham,” and related variants (local pack + organic)
Coverage: Citywide map-pack presence across core neighborhoods; broader non-brand clicks from “near me” and service + city combinations
Operational lift: Faster answer publishing, structured content pipeline, and predictable review acquisition
“Softwired helped us turn urgent roofing searches into booked inspections. The phone keeps ringing—and we’re closing more of the right jobs.”
— Skyline Roofing team (attribution optional)
What We Shipped
Strategy: Entity Map, content & schema plan, KPI model
Content: Answer Blocks, service pages, city pages, FAQs
Technical: Schema (Organization/LocalBusiness/Service/FAQPage), internal linking, CWV monitoring
Off-page: GBP optimization, citation cleanup/expansion, local links/PR
Analytics: GA4 events, GSC coverage review, call tracking, GBP Insights
Timeline (Typical)
0–30 days: audits, tracking, entity map, GBP fixes, first Answer Blocks + schema
31–60 days: first service/city pages live; citation cleanup; review & link push
61–90 days: cadence on GBP posts/photos; more Answer Blocks; internal linking refresh
Months 4–12: compounding gains; programmatic GEO; quarterly roadmap
About Skyline Roofing
Local Bellingham contractor offering repair/replace/maintenance; serves Whatcom, Skagit, and Island Counties. Address and service claims match their public site profiles. Skyline Roofing+1
Ready to replicate this?
See plans & what’s included: AI SEO / GEO by Softwired
https://www.softwiredweb.com/services/ai-seo-generative-engine-optimization-geo/
