SEO takes a lot of skill and expertise and constantly monitoring changes. Most SEO’s just focus on the mechanics and don’t think in terms of how it affects your business. Everything is a factor, including the size of your business, market, and goals.
A good example is hiring an SEO to optimize your website when the problem may be other things like the amount of content or how content is interconnected. Most SEO’s miss important things like site architecture or quality of content.
Our approach is to run tests and determine the best course of action starting with low hanging fruit and go from there. Optimizing your website is just the first step of constantly monitoring and improving your SEO score.
We are constantly changing and improving our process to keep up with the changes from Google.