Design and graphic standards are constantly changing at a faster rate. What used to be over five years in a new cycle is now down to two years. This means we need to constantly refresh our design and content to stay ahead of the competition.
Good design is current, new, and fresh
Bad design is old, antiquated, and static
When thinking about your website we need to shift our understanding and make a conscious effort to think differently.
Instead of redesigning your website every two years, it makes more sense to constantly update to stay fresh.